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Espinosa, J. A., Ortinau, D. J., Krey, N., & Monahan, L. (2018). I’ll Have the Usual: How Restaurant Brand Image, Loyalty, and Satisfaction Keep Customers Coming Back. Journal of Product & Brand Management, 27, 599-614.
https://doi.org/10.1108/JPBM-10-2017-1610
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