TITLE:
A Study on Experiential Learning Model of Tourism Management in Higher Education in China: A Case Study of Chongqing Normal University
AUTHORS:
Cuiping Xu, Mei Wang, Qixin Luo, Yunyao Zhang
KEYWORDS:
Tourism Management, Practical Teaching Model, OTCPE Cognitive Experience Model, Experiential Learning
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.11 No.3,
March
24,
2023
ABSTRACT: The Coronavirus disease 2019 (COVID-19) outbreak has brought a great impact
on the whole tourism industry and thus has profoundly affected the market
demand for tourism talents. In order to cope with the changing market environment
and to solve the problem of misalignment between the real supply and demand of
tourism talents, structural reform of tourism education in China is urgently
needed. Tourism management is a practical and application-oriented major, which
is closely integrated with the tourism industry and society, and practical
teaching is an important part of it, and cognitive experience activities are an
important practical teaching part of this major. In this paper, taking the
tourism management major of Chongqing Normal University as an example, through
analyzing the current market demand characteristics of tourism talent and the
dilemma of tourism talents cultivation in colleges and universities, experiential
learning was introduced in the practical teaching and the OTCPE cognitive
experience model was constructed. The model is designed to solve the problem of disconnection between
tourism talent training and market demand. The practical results of this model
prove that it has a very good promotion effect on students’ professional
ability, practical ability, learning effect, and learning initiative.