TITLE:
The Path of Becoming the Disney of the East: The Industrial Development and Changing Characteristics of Japanese Animation
AUTHORS:
Yubo He
KEYWORDS:
Japanese Animation, Industrial History
JOURNAL NAME:
Open Access Library Journal,
Vol.10 No.1,
January
31,
2023
ABSTRACT: Japan’s animation industry has developed in the past half century. Toei Animation, which was established in 1956 and symbolizes the beginning of the Japanese animation industry, put forward the goal of becoming the Disney of the East at the beginning of its development, showing its ambition to challenge the Western Disney with the image of the East under the perspective of the East-West dichotomy. This paper takes this East-West perspective as a clue and discusses the characteristics that Japanese animation has gradually formed in the process of industrialization.