TITLE:
Factors Influencing Continuous Intention to Use Telemedicine after the COVID-19 Pandemic in China: An Extended Technology Acceptance Model
AUTHORS:
Jing Wang, Yang Cao
KEYWORDS:
Telemedicine, TAM, Continuance Intention, PLS, China
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.10 No.12,
November
16,
2022
ABSTRACT: Introduction: Telemedicine played a significant role in cross-infection reduction, time savings, and medical treatment
satisfaction during the COVID-19 period. However, the factors promoting
the continued development of telemedicine after the pandemic have not been
studied. The goal of this research is to find out what elements influence the
Chinese public’s decision to keep using telemedicine after the pandemic. Methods: From March to May 2022, study data was collected via an online questionnaire
survey. The characteristics that affect the intention to continue utilizing
telemedicine were studied using the partial least squares (PLS) approach. Results: PLS results showed that attitude towards telemedicine had a direct and
significant effect on continuance intention (P = 0.000). Perceived usefulness and satisfaction had direct and
significant impact on telemedicine attitude (P = 0.000). Perceived usefulness and perceived ease of use
positively affected satisfaction (P =
0.016 and P = 0.002). Self-efficacy
had a significant effect on perceived ease of use (P = 0.000) but had no significant effect on perceived usefulness (P > 0.5). In addition, social
influence had a positive impact on perceived usefulness and perceived ease of
use (P = 0.000 and P = 0.013). Satisfaction was negatively
affected by perceived risk (P =
0.031). Discussion: Social influence, perceived usefulness, perceived
ease of use, satisfaction, and attitude all impacted people’s intention to
continue using telemedicine. This study helped promote the popularity of
telemedicine for policymakers and healthcare providers in the future.