Gu, D.H., Fu, D.Y. and Cao, G.Q. (2021) Research on the Cultivation Path of Social and Market Forces in the Development of Competitive Sports in China in the New Era. Journal of Wuhan Institute of Physical Education, 55, 20-27+35. (In Chinese)

has been cited by the following article:

• TITLE: Realistic Path and Enlightenment of Social Forces Running Sports to Promote Common Prosperity

  AUTHORS: Jianli Zhang, Yongle Qi, Jiafa Chen

  KEYWORDS: Common Prosperity, Social Power, Marketization, Sports Reform

  JOURNAL NAME: Open Access Library Journal, Vol.9 No.6, June 28, 2022

  ABSTRACT: Using literature and other methods, this paper analyzes the realistic path of social forces running sports to promote common prosperity. When participating in competitive sports, social forces adopt the mode of “government + enterprise + famous athletes” and “sports school + club” to add vitality to the training of competitive athletes and the construction of common prosperity; when social forces participate in mass sports, the models of “Sports Organization (enterprise) + government” and “government + community (enterprise)” are an operable long-term mechanism for building common prosperity. When social forces participate in the sports industry, it is an effective means to expand and strengthen the sports industry by adopting overall planning channels, separation of two rights and preferential policies. Enlightenment: social forces should start from competitive sports, mass sports and the sports industry, follow differences and order, take into account all-round development, adhere to fairness and justice, and work together from multiple dimensions and all directions to promote common prosperity.