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has been cited by the following article:

• TITLE: Motivation in Sharing Economy-Based Service Triads: Operations of a Ride-Sharing Company

  AUTHORS: Githii Michael Wainaina, Hellen Mutogoh

  KEYWORDS: Motivation, Sharing Economy, Service Triads, Ride-Sharing

  JOURNAL NAME: Journal of Service Science and Management, Vol.15 No.3, June 28, 2022

  ABSTRACT: With the rapid rise of the digital revolution, indirect service offerings to the customers through third parties, now referred to as the sharing economy, have become the norm for many operations. This has some implications both on the general service provisions and key operational aspects such as how to motivate the service suppliers and who is responsible for that. This study evaluated the operations of one ride-sharing company and sought to understand the motivation of the service suppliers from a triadic perspective of employer (firm), service supplier (driver), and customer rather than the traditional employer-employee perspective. A cross-sectional descriptive design was used. The drivers were generally contented with the remuneration and reward system as well as the training and development opportunities. The findings showed that the firm has not focused as much on motivating its drivers from the customer-related side.