TITLE:
Problems and Countermeasures in the Trademark Protection of University Name
AUTHORS:
Ru’nan Wang
KEYWORDS:
University Name, Trademark Law, Territoriality, Extraterritorial Protection
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.10 No.5,
May
31,
2022
ABSTRACT: There
are dual problems of in-domain protection and extra-domain protection for
Chinese university name. This paper uses methods of case analysis, comparative
analysis and normative analysis to get the following contents. In terms of
domestic protection, there are three problems in legislation, law enforcement
and justice in the protection of university name trademarks in China, which
should be solved by improving the legal system of trademark protection, enriching
the judicial and administrative force of trademark protection, and
strengthening the self-protection ability of colleges and universities. In
terms of its extraterritorial protection, Chinese universities need to improve
the extra-domain protection system of trademarks by orderly promoting the
registration of target countries and setting up agencies in foreign countries
to deal with extraterritorial infringement.