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Hair, J. J., Wolfinbarger Celsi, M., Money, A., Samouel, P., & Page, M. (2011). Conceptualization and Research Design. In J. J. Hair, M. Wolfinbarger Celsi, A. Money, P. Samouel, & M. Page (Eds.), Essentials of Business Research Methods (2nd ed.). M. E. Sharpe.
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