TITLE:
The Effect of Students’ Academic Majors on Practice of E-Shopping of Clothing
AUTHORS:
Maha Abdullah Al Dabbagh, Amal Othman Al-Amoudi, Tahani Abdullah Abdul-Baqi Ijaz Elias, Kholoud Issa, Shurooq Abdul Mohsen Al-Jayed, Lojain Al Hababi
KEYWORDS:
E-Shopping, Academic Major, Female University Students
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.9 No.6,
June
16,
2021
ABSTRACT: Identifying good clothes needs knowledge and experience, and the academic
major plays an important role when it comes to selection of clothes. This
research aims to examine the effect of difference in students’ academic majors on practice of e-shopping of clothes. The study has
applied the experimental approach using a questionnaire comprised of 27
questions targeting (200) students from various academic majors. The data were
analyzed using the (SPSS) program. To verify the hypotheses of the study, the Chi
Square Test was used at a level of statistical significance (0.05) to ensure
that the difference in the students’ academic major may affect the study variables. It was found that there are
statistically significant differences at a significant level (0.05) in favor of
female students from Fashion and Textiles major in terms of feasibility
of e-shopping over other majors. Fashion and Textiles students were found to be
more interested in examining the raw materials of clothes and accuracy and
cleanliness of knitted clothes; they
rarely return clothes after purchasing, can determine the best choice for body
style from among similar designs compared to female students of other academic
majors, and finally they can make adjustments to the clothes after purchasing
it, and add some aesthetic touches to increase its value of appearance compared
to female students of other academic majors.