TITLE:
Factors That Influence Women to Be Involved in Entrepreneurship: A Case Study in Malaysia
AUTHORS:
N. Nadiah Hanim M. Ismail, M. Khalid M. Nasir, Radin Siti Aishah Radin A. Rahman
KEYWORDS:
Entrepreneurship, Push and Pull Factors, Self-Independence, Malaysia
JOURNAL NAME:
Creative Education,
Vol.12 No.4,
April
25,
2021
ABSTRACT: Women’s entrepreneurship has been growing in recent years. Past studies have shown the push and pull factors influencingwomenentrepreneurship in general. Therefore,the aim of this study isto investigate how these factors influence women’s entrepreneurship in one district in Malaysia. Interviews conducted with five successful female entrepreneurs revealed positive kappa value for push factors as compared to pull factors. The push factors found are interconnected to the necessities whichinclude unemployment, redundancy, financial condition, lack of family financial gain, discontentment withpresent-dayjobandtheneedsto fulfill accommodation of work and home roles. The push factors identified arefamilyfactor, opportunity to change family lifestyleandfamily background. This study also focuses on the full factors which influence women to become entrepreneurs. These factors are family support, family economic status, self-independenceandthe desire to own a business, which contributes to the start and the sustainability of their businesses wasalso found in this current study.