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Helm, S., Eggert, A., & Garnefeld, I. (2010). Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares. In V. V., Esposito, W. Chin, J. Henseler, & H. Wang (Ed.), Handbook of Partial Least Squares (pp. 515-534). Berlin, Heidelberg: Springer.
https://doi.org/10.1007/978-3-540-32827-8_23

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