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Kistruck, G. M., Sutter, C. J., Lount Jr., R. B., & Smith, B. R. (2013). Mitigating Principal-Agent Problems in Base-of-the-Pyramid Markets: An Identity Spillover Perspective. Academy of Management Journal, 56, 659-682.
https://doi.org/10.5465/amj.2011.0336

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