TITLE:
Performance Evaluation of Retail Enterprises Based on Principal Component Analysis
AUTHORS:
Wenwen Wang
KEYWORDS:
Principal Component Analysis, Product Homogenization, E-Commerce, Per-formance Evaluation
JOURNAL NAME:
Modern Economy,
Vol.12 No.2,
February
19,
2021
ABSTRACT: This paper uses factor analysis and principal
component analysis to evaluate the performance of 44 retail enterprises. The
research found that the profitability and solvency of enterprises are low. The
efficiency of asset operation is high and the difference between enterprises is
small. Enterprises carry out chain operation, through the allocation of
resources in key areas, to establish regional
competitive advantage. Department store is the main form of business, and the
combination of old and new forms of business has become the mainstream.
Therefore, some suggestions are put forward to strengthen the supply chain management and improve the product differentiation
degree.