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Montecchi, M., & Nobbs, K. (2017). Let It Go: Consumer Empowerment and User-Generated Content—An Exploratory Study of Contemporary Fashion Marketing Practices in the Digital Age. In A. Vecchi (Eds.), Advanced Fashion Technology and Operations Management (pp. 294-317, Chapter 13). Hershey, PA: IGI Global.
https://doi.org/10.4018/978-1-5225-1865-5.ch013

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