Zhang, B.L. (2017) Research and Implementation of Apparel Advanced Customization Platform Based on C2M Model. Ph.D. Dissertation, Xi’an Engineering University, Xi’an.

has been cited by the following article:

• TITLE: Research on the Development of Chinese Haute Couture Enterprises from the Perspective of Consumer Demand

  AUTHORS: Shu Chen, Qiong Long

  KEYWORDS: China Haute Couture, Demand of Consumer, Enterprise Development

  JOURNAL NAME: Open Journal of Business and Management, Vol.7 No.3, June 5, 2019

  ABSTRACT: With the development of China’s economy and the change of economic structure, consumption has been constantly upgraded, and a large number of middle-class people with high net worth income have emerged. This paper attempts to take LANYU as an example and analyze the development status of China haute couture enterprises with respect to service concept, marketing method and product building of enterprises. It finds the development mode of successful haute couture enterprise and provides feasible suggestions for the development of Chinese advanced customization enterprises.