TITLE:
Bangladesh Invented Bioplastic Jute Poly Bag and International Market Potentials
AUTHORS:
Shaharia Pavel, Vijit Supinit
KEYWORDS:
Bioplastic, a Substitute of Poly Bag, Exports Potentiality, International Marketing and Competitive Analysis
JOURNAL NAME:
Open Journal of Business and Management,
Vol.5 No.4,
August
25,
2017
ABSTRACT: In one minute, one million plastic bags are in use around the world and in
Europe, plastic carrier bags are produced 3.4 million tons in a year and average
European uses about 500 plastic bags per year that takes 100s of years to
degrade and not only contaminates the environment but also directly impairments
many living organisms. Bangladeshi scientist invented jute poly bag
using jute cellulose that is bio-degradable and bio-plastic in nature, which is
substitute of conventional poly bag. It will play a significant role in concern
with environment, temperature, air, soil and sea pollution as well as the opportunity
to retain the glory of Bangladeshi jute in international market and
farmers to keep smile. In the paper, we will analyze international marketing
strategy, product positioning, competitiveness and potentiality in international
market through SOWT, marketing mix & porter’s five forces analysis. Our
observation that newly invented jute biodegradable poly bag will gain market
share in international plastic & bioplastic industry as well as the potential
market for exporting all over the world and especially in Europe and North
America. Bangladesh has both absolute and comparative advantages in producing
jute poly bags.