TITLE:
Stakeholders and Museum Crowdfunding
AUTHORS:
Filomena Izzo
KEYWORDS:
Stakeholder Management, Crowdfunding, Museum, Relational Museum, Participatory Museum
JOURNAL NAME:
Modern Economy,
Vol.8 No.4,
April
14,
2017
ABSTRACT: Crowdfunding is considered a particularly
interesting strategy able to combine fund-raising with new participation
formats. In particular, this paper focuses on the crowdfunding campaign
launched by a specific kind of cultural institutions: the museums. Present
research tries to understand what the best stakeholder management model is in
order to implement a successful museum crowdfunding campaign.