TITLE:
The Advantages and Measures of Constructing Logistics Strategic Alliance for Chain Marketing Enterprises
AUTHORS:
Xiaogang Yang
KEYWORDS:
Chain Marketing Enterprise, Logistics Strategic Alliance, Advantage, Scale Economy, Measure
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.6 No.7,
July
18,
2016
ABSTRACT: The results indicated that the logistics strategic alliance has obvious advantages and benefits to economies of scale, and building strategic alliance of logistics is an effective way for the chain marketing enterprises to achieve economies of scale, which can enhance their core competitiveness. In this paper, the author pointed out the specific measures of the chain marketing enterprises to construct and consolidate logistics strategic alliance.