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Becker, L., van Rompay, T.J., Schifferstein, H.N. and Galetzka, M. (2011) Tough Package, Strong Taste: The Influence of Packaging Design on Taste Impressions and Product Evaluations. Food Quality and Preference, 22, 17-23.
http://dx.doi.org/10.1016/j.foodqual.2010.06.007

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