TITLE:
BigPicture: An Analytical Platform for Business War Gaming
AUTHORS:
Miguel Reis, Ruben Silva, Artur Romão, José Saias
KEYWORDS:
Business Intelligence, Analytical Platform, Simulation, War Game, Gamification
JOURNAL NAME:
Intelligent Information Management,
Vol.7 No.6,
November
16,
2015
ABSTRACT: Business war games are strategic management
exercises that bring the military scenario simulation to a commercial setting,
helping business managers to better understand the environment in which they
operate and anticipate scenarios, such as competition movements, new product
launching and production capacity planning, among others. These exercises
normally take place with players organized in teams, gathered in a room, with a
static package of information provided beforehand. In this paper we present an
alternative, dynamic way of playing a business war game, with players
geographically dispersed, and information dynamically available as it is
available from its sources. We introduce BigPicture, an analytical platform
with unique features that allow it to be an ideal “playground” for conducting
more realistic business war games.