TITLE:
Entrepreneurship Motivation: Tunisian Case
AUTHORS:
Jamel Choukir, Mouna Baccour Hentati
KEYWORDS:
Motivation; Entrepreneurship; Emotion; Gender
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.3 No.8,
December
27,
2013
ABSTRACT:
The entrepreneurship option was
launched in Tunisia nearly one decade ago. The firm creation process seemed to
be initiated especially to absorb the increasing number of undergraduates and
graduates. Therefore, the main aim of the present research is to highlight the
entrepreneurship motivation as a social issue and to understand the link
existing between motivator factors and economic and social success. Hence, a
survey by questionnaire was conducted based on 100 respondents representing
Tunisian entrepreneurs. The results revealed that there are links between
motivator factors and entrepreneurship as well as some ties between
entrepreneurship, motivator factors and the antecedents, especially concerning
gender, age and family background. The results have shown some differences
existing between male and female entrepreneurs. Male entrepreneurs’ motivator factors are in the same
importance with push and pull ones. Female entrepreneurs’ motivator factors are rather
emotional. These results are statistically significance. Thus, the finding
would be useful for the stakeholders to understand the entrepreneurship dynamic.