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S. Li, B. Davies, J. Edwards, R. Kinman and Y. Duan, “Integrating Group Delphi, Fuzzy Logic and Expert Systems for Marketing Strategy Development: The Hybridisation and Its Effectiveness,” Marketing Intelligence & Planning, Vol. 20, No. 5, 2002, pp. 273 -284.
doi:10.1108/02634500210441521
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