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I. Endrizzi, E. Menichelli, S. B. Johansen, N. V. Olsen and T. Naes, “Handling of Individual Differences in Rating-Based Conjoint Analysis,” Food Quality and Preference, Vol. 22, No. 3, 2011, pp. 241-254.
http://dx.doi.org/10.1016/j.foodqual.2010.10.005
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