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C. Rodriguez Cano, F. A. Carillat and F. Jaramillo, “A Meta-Analysis of the Relationship between Market Ori- entation and Business Performance: Evidence from Five Continents,” International Journal of Research in Mar- keting, Vol. 21, No. 2, 2004, pp. 179-200. doi:10.1016/j.ijresmar.2003.07.001

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