TITLE:
Interpretivist Entrepreneurial Research on Indian Millennial: An R/R-QDA Based Approach
AUTHORS:
Surjit Kumar Kar, Saroj Kanta Biswal
KEYWORDS:
Interpretivism, Social Constructionism, Entrepreneurship, Millennial
JOURNAL NAME:
Theoretical Economics Letters,
Vol.9 No.6,
August
30,
2019
ABSTRACT: Research on entrepreneurship domain and its
different dimensions is not new. This
paper explores entrepreneurial orientation of Indian millennial and their motivations
using open source R/RQDA packages through a qualitative paradigm. The sociological method called “interpretivism”
uses qualitative approach which is humanistic as opposed to scientific
methods followed by “positivism”. This study
uses qualitative data generation techniques e.g. participant observation, focus
group discussion, and unstructured interviews, with an emphatic
understanding of individual accounts. It applies thematic coding and
categorization of the participants’ narratives on a computer assisted platform
for grounding it into a theoretical model. Individuals in Indian millennial
cohort, don’t just positively react to external positive stimuli to pursue an
entrepreneurial career, they possess values e.g. altruism and societal
orientation. Narratives from individual
accounts manifest different perspectives on singular objective reality as would
be broadly construed as social constructionism of Indian milieu. The computing
environment of R/RQDA (Source: CRAN) for data coding, aggregation, plotting and theorization on personal narratives
drawn from limited accounts in a group setting asserts on the findings that are most appropriate in recent cultural shift witnessing India such as unleashing
individual potential or cooperative capitalism toward social change.
Identifying a group of budding entrepreneurs
currently pursuing business management program and looking for a near future
objective realization of an entrepreneurial career was a part of the
sampling. Data triangulation is a natural improvement for generalization of the
findings to make it a more relevant outcome, and is a limitation of the current
study.