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Odekerken-Schroder, G., De Wulf, K. and Schumacher, P. (2003) Strengthening Outcomes of Retailer-Consumer Relationships: The Dual Impact of Relationship Marketing Tactics and Consumer Personality. Journal of Business Research, 56, 177-190.
https://doi.org/10.1016/S0148-2963(01)00219-3

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