TITLE:
Gender Differences in Technology Usage—A Literature Review
AUTHORS:
Ananya Goswami, Sraboni Dutta
KEYWORDS:
TAM, Gender, Usage, Technology, Intention, UTAUT
JOURNAL NAME:
Open Journal of Business and Management,
Vol.4 No.1,
January
14,
2016
ABSTRACT: The usage of Information Technology has expanded dramatically in today’s homes, business organizations
and Government departments Technology has become an inevitable part of human life.
Researchers have come up with various models and theories to investigate factors that influence
the extent to which humans use computers and its applications. Unified Theory of Adoption and
Use of Technology (UTAUT) is the latest model which has been conceived to understand the nature
of technology usage and has been applied in various domains like education, banking, health care
etc. Gender has been attributed as a significant variable in explaining the technology acceptance
behaviour of humans. The objective of this study is to review the existing literature on the technology
usage and intention to use technology from the gender perspective. It has been observed
from the review that in few contexts, gender plays a significant role in determining the intention
of accepting new technology and there are cases where gender differences cannot be discerned.