China Management Research (CMR1 2010 E-BOOK)

Lanzhou,China,2010.8.13-152010

ISBN: 978-1-935068-35-8 Scientific Research Publishing, USA

E-Book 396pp Pub. Date: August 2010

Category: Engineering

Price: $80

Title: The Researching on the Theory and Method of TiWu Management
Source: China Management Research (CMR1 2010 E-BOOK) (pp 177-182)
Author(s): Jun Yu, School of Economics and Management, Shanghai Maritime University, Shanghai, China
Abstract: TiWu Management refers to the process and method that the enterprise touches the heart of customer through service experience management, and lets the customer understand the kernel of experience by customer’s meditation and reflection during and after the service experience respectively, then produces customer’s double satisfaction with basic service and himself to increase the level of peak experience and the effect of experience memory, realizes double harvest in aspect of customer loyalty and enterprise profit.
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