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The Conference on Web Based Business Management (WBM 2010 E-BOOK)

Chengdu,China,9.20-9.22,2010

ISBN: 978-1-935068-18-1 Scientific Research Publishing, USA

E-Book 1342pp Pub. Date: October 2010

Category: Engineering

Price: $80

Title: Faceted Search Navigation Visualization of E-Commerce Websites
Source: The Conference on Web Based Business Management (WBM 2010 E-BOOK) (pp 640-643)
Author(s): Yiqing Liu, Shanghai Jiao Tong University, Shanghai, China
Abstract: Faceted search is one of the prevailing e-commerce mechanisms. However, successful faceted search navigation development depends on achieving congruence between the user's conceptual model of the web site itself and how the web site delivers information. This article aims to enhance the matching degree of the user conceptual model and the site itself by means of information visualization, the way of understanding and explaining information, to raise the speed of website information transmission through user’s cognition of graphics, color, and information order, and then to improve the effectiveness of the faceted search navigation in e-commerce sites.
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