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The Conference on Web Based Business Management (WBM 2010 E-BOOK)

Chengdu,China,9.20-9.22,2010

ISBN: 978-1-935068-18-1 Scientific Research Publishing, USA

E-Book 1342pp Pub. Date: October 2010

Category: Engineering

Price: $80

Title: Customer Satisfaction of Laptops in China
Source: The Conference on Web Based Business Management (WBM 2010 E-BOOK) (pp 607-611)
Author(s): Xiaojing Li, Management school of Xiamen University, Xiamen, China, 361005
Jianjing Sun, Management school of Xiamen University, Xiamen, China, 361005
Abstract: The laptop industry is booming in China and the competition of this market becomes much fiercer, companies are paying more attention to customers’ need, grasping customers in order to share market is the key to their survival and development. Customer satisfaction is a measure for companies’ long term success. This paper aims to build a customer satisfaction measurement system in laptop industry, analyzing each factor’s relative importance and performance through importance-satisfaction matrix. Finally, it gives some suggestions to major laptop players to improve their products and services.
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