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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: Research on Direct Marketing Mode in the Express Delivery Enterprises:Some Empirical Study from TNT Multinationals
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 2919-2922)
Author(s): Haiyan Zhu, College of Business Administration, Capital University of Economics and Business, Beijing, China
Ziyang Li, College of Business Administration, Capital University of Economics and Business, Beijing, China
Abstract: Abstract: The competition in the domestic express industry appears sharper and sharper, which represents as continuously decline in profit and similarity in the service and business mode. Under this background, direct marketing mode becomes a specific service mode for those express deliveries multinationals in China which may give a good breakthrough direction for express delivery industry. Among them, based on the review of service mode, direct marketing and so on, this paper puts forward the direct marketing service mode for the express enterprises. Furthermore, this paper give an in-depth case study on the direct marketing mode of T NT International Express Group's, which fully discuss the prospects and influencing factors of the application of direct marketing in the entire express delivery industry.
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