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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: Study of the Provision Strategy's Theory Based on the Product Value
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 2428-2431)
Author(s): Jing-dong CHEN, School of Economics and Management, Xi’an University of Technology, Xi’an 710054, China
Wei HAN, School of Economics and Management, Xi’an University of Technology, Xi’an 710054, China
Abstract: Abstract: In post-industrial society, people shift their attention from focus on interests needs to the value of the ratio of benefits and costs, and creating value becomes the fundamental purpose of all marketing activities. The provision strategy theory in existing marketing is researched more from the perspective of Supply and demand, overlooking the importance of the value coming. In this paper, the provision strategy has been proposed based on product value of industrial society and it is not only the supplying provision strategy and the demanding provision strategy, but also includes the value provision strategy which is the core in post-industrial society providing theoretical basis for the right marketing decision on enterprises.
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