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International Conference on Engineering and Business Management (EBM 2010 PAPERBACK)

Chengdu,China,China,3.24-3.26,2010

ISBN: 978-1-935068-05-1 Scientific Research Publishing, USA

Paperback 6066pp Pub. Date: March 2010

Category: Engineering

Price: $280

Title: City Brand Evaluation on Customer Perspective
Source: International Conference on Engineering and Business Management (EBM 2010 PAPERBACK) (pp 2297-2300)
Author(s): Sheng-Yu HAO, Transportation Management College, Dalian Maritime University, Dalian, P.R.China, 116026
Chang-Hong BAI, Business Schools, NanKai University, Tianjin, P.R.China, 300071
Dong WANG, Business Schools, NanKai University, Tianjin, P.R.China, 300071
Abstract: Abstract: This paper builds a city brand evaluation model from the customer perspective through the analysis of literature and open investigation. And through customer interviews and expert advice on the model of an amendment, we get 4 A-dimensions and 9 two-dimensions of customer perspective city brand evaluation system by the end.
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