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2010 Asia-Pacific Conference on Information Theory (APCIT 2010 E-BOOK)

Xi'an,China,10.1-10.2,2010

ISBN: 978-1-935068-47-1 Scientific Research Publishing, USA

E-Book 506pp Pub. Date: November 2010

Category: Computer Science & Communications

Price: $80

Title: Newspaper Format Design Consists of Aesthetics in the Form of Principle
Source: 2010 Asia-Pacific Conference on Information Theory (APCIT 2010 E-BOOK) (pp 388-391)
Author(s): Chang Yu, School of Art and Fashion of Tianjin Polytechnic University, Tianjin Polytechnic University,
Futing Wang, School of Art and Fashion of Tianjin Polytechnic University, Tianjin Polytechnic University,
Abstract: Based on the esthetics’ viewpoint, Things of beauty is the psychological state of pleasure which is caused by objective things. In a sense, the format design is an art. It includes cognition and taste we also can feel the designer’s idea, attitude and feeling from it. A beauty and decent design can bring visual enjoyment to readers, can attract the reader’s interesting, and also can enhance the effect of newspaper. When readers open the newspaper, the first thing they can see is the appearance of the format, including some shape factors con- sisted of lines, shapes and colors also the structure of newspaper included titles and pictures. The main princi- ple of format design is that it can attract the readers’ desire and interesting, make it “easy to read”. So from that we can see that whether the readers have interesting and appetency to buy the newspaper is depended on the format is beauty and decent or not.
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