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International Conference on Information Technology and Scientific Management (ICITSM 2010 E-BOOK)

Tianjin,China,12.20-12.21,2010

ISBN: 978-1-935068-40-2 Scientific Research Publishing, USA

E-Book 1078pp Pub. Date: December 2010

Category: Computer Science & Communications

Price: $220

Title: The Study on Regional Brand Positioning and Optimization of Tianjin Binhai New Area
Source: International Conference on Information Technology and Scientific Management (ICITSM 2010 E-BOOK) (pp 786-789)
Author(s): Huiwen Liu, Tianjin Polytechnic University, Tianjin, China
Yake Cao, Tianjin Polytechnic University, Tianjin, China
Abstract: With the accelerated process of modernization and the market economy system, in regional economic development, brand has become a factor as important as natural resources and geographical conditions. Creation of regional brands, bigger and stronger of industry clusters, is a rapidly effective way of expanding regional economy and fostering the core competitiveness of regional industry clusters. Tianjin Binhai New Area has been integrated into national development strategies. To create an internationally renowned brand of Binhai New Area is of important strategic significance for Tianjin's economic development. On the basis of relevant theory, with the actual situation of Binhai New Area, this paper is to brand-position for Binhai New Area, Then combining the principles of the brand optimization to make some policy recommendations for the optimization of public brand of Binhai New Area.
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