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International Conference on Information Technology and Scientific Management (ICITSM 2010 E-BOOK)

Tianjin,China,12.20-12.21,2010

ISBN: 978-1-935068-40-2 Scientific Research Publishing, USA

E-Book 1078pp Pub. Date: December 2010

Category: Computer Science & Communications

Price: $220

Title: On the Tactics of Information Marketing Strategy in University Libraries
Source: International Conference on Information Technology and Scientific Management (ICITSM 2010 E-BOOK) (pp 443-445)
Author(s): Xiaoqing Wang, Tianjin Polytechnic University, Tianjin, China, 300160.
Xiuhui Zhou, Tianjin Polytechnic University, Tianjin, China, 300160.
Abstract: Owing to the information science highly developed, the information marketing will certainly become an important content of the university libraries in the days to come. This article makes an analysis of advantage the competition of information marketing, and sets forth four tactics, such as tactics of information products; tactics of information pricing, tactics of information promotion, and tactics of information channels.
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