International Conference on Information Technology and Scientific Management (ICITSM 2010 E-BOOK)

Tianjin,China,12.20-12.21,2010

ISBN: 978-1-935068-40-2 Scientific Research Publishing, USA

E-Book 1078pp Pub. Date: December 2010

Category: Computer Science & Communications

Price: $220

Title:	The Study of Color in the Design of Brand Trademark
Source:	International Conference on Information Technology and Scientific Management (ICITSM 2010 E-BOOK) (pp 276-278)
Author(s):	Xin Liu, Institute of Art & Fashion, Tianjin Polytechnic University, Tianjin, China Li Zhang, Institute of Art & Fashion, Tianjin Polytechnic University, Tianjin, China
Abstract:	A brand image is inseparable and reflects the strength and DNA of a brand, and includes name, packaging, graphic design, etc. Its content is made of two parts: tangibility and intangibility. The logo is a key design element. Therefore in logo design, the proper use of colors is of great importance.

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