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International Conference on Information Technology and Scientific Management (ICITSM 2010 E-BOOK)

Tianjin,China,12.20-12.21,2010

ISBN: 978-1-935068-40-2 Scientific Research Publishing, USA

E-Book 1078pp Pub. Date: December 2010

Category: Computer Science & Communications

Price: $220

Title: Signifying Interpretation of Clothing Window Display Design
Source: International Conference on Information Technology and Scientific Management (ICITSM 2010 E-BOOK) (pp 196-198)
Author(s): Meiqin Sun, Institute of Art & Fashion, Tianjin Polytechnic University, Tianjin, China
Dali Ma, Institute of Art & Fashion, Tianjin Polytechnic University, Tianjin, China
Abstract: This article based on the analysis of current situation and characteristic of clothing window display design, through the research of differences of window display in domestic and overseas, to accomplish the study of the design method of contemporary clothing window display. As a part of visual merchandising, the functions of clothing window display not only for promotion, but also as a kind of brand culture. Successful window display expresses the balance of business and art. This article altogether includes four partial contents: The first part is the introduction of this article. The second part mainly includes regarding display window's basic outline, for example, display window's innate character, the type and the characteristic and so on, introduce some marks the thing, foreshadows for the later word. The third part analyzes the display window system symbols. The fourth part analyzes the display window to demonstrate that the mark element represents the function. From the example looked that the mark the choice and the combination, the attribute which each mark represents with in the metaphor thought analysis display window system. Then embarks from the principle proposes the innovation plan.
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