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International Conference on Information Technology and Scientific Management (ICITSM 2010 E-BOOK)

Tianjin,China,12.20-12.21,2010

ISBN: 978-1-935068-40-2 Scientific Research Publishing, USA

E-Book 1078pp Pub. Date: December 2010

Category: Computer Science & Communications

Price: $220

Title: The Marketing Survey and Analysis on Competitive Brands of Casual Clothing
Source: International Conference on Information Technology and Scientific Management (ICITSM 2010 E-BOOK) (pp 180-182)
Author(s): Ling Han, Institute of Art & Fashion, Tianjin Polytechnic University, Tianjin, China
Xiaoyun Wang, Institute of Art & Fashion, Tianjin Polytechnic University, Tianjin, China
Abstract: The research is done for competitive brands of casual clothing in mainland of China in order to investigate the features of the present market competitive status and consumption, which makes use of SPSS to process and analyze the data. In the paper it surveys comprehensively for the brands consumers often buys and the factors which affect consumption. It provides reference for our market of casual clothing developing healthily and rapidly, each brand understanding each other and enhancing the competitiveness.
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