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International Conference on Information Technology and Scientific Management (ICITSM 2010 E-BOOK)

Tianjin,China,12.20-12.21,2010

ISBN: 978-1-935068-40-2 Scientific Research Publishing, USA

E-Book 1078pp Pub. Date: December 2010

Category: Computer Science & Communications

Price: $220

Title: Branding of Corporate Identity Design
Source: International Conference on Information Technology and Scientific Management (ICITSM 2010 E-BOOK) (pp 139-140)
Author(s): Dan Wu, Institute of Art & Fashion, Tianjin Polytechnic University, TJPU Tianjin, China
Futing Wang, Institute of Art & Fashion, Tianjin Polytechnic University, TJPU Tianjin, China
Abstract: This article on how to use communication "5W" in the design of corporate identity design is briefly described. The five aspects of "5W" theory and corporate identity are consistent; the two have similarities in expression. With the theory of corporate identity design guidance, the design of the recognition system has more purpose and the corporate identity design is more branding and typed.
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