Application of Fuzzy Analytical Hierarchy Process Evaluation in Risk Assessment on International Project Bidding
Ping HE, Xinzheng WANG………………………………………………………………………………………………………(1)
Social Governance in China under Perspective of Risk Society
Yanjing YANG, Jia WANG………………………………………………………………………………………………………(5)
Strengthen Financial Risk Management on the Real Estate Enterprise
Li WANG, Lina ZHU……………………………………………………………………………………………………………(9)
Social Risk and Management of City Demolition
Cong CHEN, Wenxue YU………………………………………………………………………………………………………(11)
The Water Security Valuation in Xiangyang Section of Hanjing River in the South-to-North Water Diversion Project
Sheng HU, Zhongwang ZHANG, Xiaozhou SUN, Xueshuang CHEN…………………………………………………………(15)
On the Perfection of Commercial Credit Legislation in China
Yu PEI……………………………………………………………………………………………………………………………(19)
Improved LEC Method for High-Danger Industries Based on Base-Period Standard
Yufeng SHI, Jie WU, Chiyu WANG……………………………………………………………………………………………(24)
Supervision Game on the Failure of the Internal Control: Modeling and Its Optimization
Yede HUANG, Longbow DU, Tianhui ZHAO…………………………………………………………………………………(29)
1.2. Process Improvement
Assessment of the Emergency Management Capacity Maturity of Local Government
Jun TIAN, Qin ZOU…………………………………………………………………………………………………………(33)
1.3. Transportation Management
Airport Economy: A Perspective on Formation Mechanism and Industrial Structure
Jianwei HUANG, Ting LI, Yan LIN……………………………………………………………………………………………(39)
1.4. Decision Making Process
The Reusable Components Intelligent Decision Services Platform Based on Cloud Fabrication
Xu CHENG, Fuquan SUN, Dawei ZHANG, Chao LIU…………………………………………………………………………(45)
Research on the Internet-Related Industries Governance Strategy Based on System Dynamics
Wei ZHOU, Shunxiang TENG, Wenjing ZHANG………………………………………………………………………………(49)
Improve the Financial Management System of Counties and Townships——To Promote a New Rural Development
Na Ren Tu Ya………………………………………………………………………………………………………………………(55)
Analysis on Growth of Agricultural Total Factor Productivity——Based on the Method of Malmquist Productivity Index
Zongbing DENG…………………………………………………………………………………………………………………(61)
Analysis on Variation of Agricultural Technical Efficiency——Based on DEA Method
Ju WANG…………………………………………………………………………………………………………………………(66)
IV
Application of Decision Support System in Electronic Commerce
Shan JIN……………………………………………………………………………………………………………………………(71)
A Jump-Diffusion Option Pricing Model of Complex Underlying Asserts
Xiaoxi LIU, Guofeng LUO, Shimei MA………………………………………………………………………………………(74)
Ant Theory Applied to the Chamber of Commerce——Business Decisions Based on Internet Technology
Fengying ZHONG, Zheng LIU…………………………………………………………………………………………………(77)
The Research of RBF Forecasting Mode Based on Cloud Platforms
Xiumei WEI, Xuesong JIANG……………………………………………………………………………………………………(81)
Research on Mineral Resources Sustainable Exploitation in Tourist Area——A Case Study in Xingzi Country of Jiangxi Province
Yingshi XU, Zhongwang ZHANG, Changan LI, Kefeng ZENG………………………………………………………………(84)
Application of Value Engineering in Multiple Alternatives Evaluation of Construction Project
Chen XU, Wei LI………………………………………………………………………………………………………………(88)
1.5. Energy Management
Progress and Prospect for Research of Piezoelectric Energy Harvest Highway Construction
Yanliang NIU, Rubao HUANG, Wen SHI……………………………………………………………………………………(93)
Application Study on Ice Added Technology in Pouring Concrete of AP1000 Nuclear Power Project
Shufeng WANG, Chao MENG……………………………………………………………………………………………………(99)
Research on Strategy to Promote the Coordinated Development of Energy, Economy and Employment
Aixiang TAO………………………………………………………………………………………………………………………(103)
On the Transform to a Low-Carbon Community in China——Taking Jiangmen City as an Example
Hui CHEN, Xueru LI……………………………………………………………………………………………………………(107)
Development Path of China’s Low-Carbon Economy
Tao LI…………………………………………………………………………………………………………………………(110)
The Construction of the Evaluation Index System for Eco-Industrial Parks
Jianbin YANG, Hui ZHANG……………………………………………………………………………………………………(114)
A LMDI Model-Based Study on Influence Factors of the Carbon Emissions——A Case of Hebei Province
Xiaogeng NIU, Sufeng LI, Xin DING……………………………………………………………………………………………(118)
1.6. Enterprise Management
A Study of External Environmental Factors on Asset Management in Power Grid Corporations
Yong ZHANG……………………………………………………………………………………………………………………(123)
Evaluation on Competitiveness of Tourism Listed Companies by TOPSIS
Xiaoli YI…………………………………………………………………………………………………………………………(128)
A Model of Relationship between the Motivation and Mode of Venture Capital Activities and the Characteristics of Established
Corporation
Guofeng LUO, Shimei MA, Xiaohui YU, Yan LI………………………………………………………………………………(134)
Asymmetric Information and SME Credit Market
Yan XIN, Jinlei WANG…………………………………………………………………………………………………………(138)
The Fuzzy Comprehensive Evaluation of Coal Mine Team’s Safety Culture
Yu HAN, Naiwen LI………………………………………………………………………………………………………………(143)
The Analysis of Difficulty Coefficient of the Performance Evaluation of State-Owned Enterprise’s General Manager
Yongle XIE, Shuangcai ZHANG, Guiying LIU…………………………………………………………………………(146)
Research on the Impact of the Enterprise Performance by Network Capability
Yinhong XIAO, Pengyao WANG, Wenjing ZHANG…………………………………………………………………………(148)
V
The Select Developing Model of Jilin Province’s Industrial Group
Hong LU………………………………………………………………………………………………………………………(153)
Research on Regional Virtual Enterprise Alliance and Its Structural Mode
Guanquan LIU, Congdong LI, Xiaobin WANG……………………………………………………………………………(157)
The Construction of Enterprise’s Sustainable Competitive Advantage Based on Customer Value Innovation
Su SU………………………………………………………………………………………………………………………(161)
Analysis on ABCM of the Coupling Value Chain
Li LIANG, Hengshu TANG………………………………………………………………………………………………(165)
Audit Risk Control Analysis Based on Risk Effect Mechanism
Hua TANG, Jing LIU………………………………………………………………………………………………………(170)
The Concept, Element Structure and Action Mechanism of Mobile Internet Entrepreneurship Model
Yong WANG, Jian GAO…………………………………………………………………………………………………(174)
Research on the Measurement of Entrepreneurial Team’s Competence
Zhenhua ZHANG, Wenchao LIU, Xin XIN…………………………………………………………………………………(178)
Practical Effect of Corporate Society Responsibility Based on Management
Lixin CHEN………………………………………………………………………………………………………………(184)
A Study of Management Mode of International Business in Power Groups
Yong ZHANG……………………………………………………………………………………………………………(188)
The Performance of Chinese Backdoor Listed Companies Based on the Earnings Management
Fuli YAN, Yi CUI………………………………………………………………………………………………………(192)
The Survival of the Reverse Mergers in Chinese Main Board Market
Fuli YAN, Yuelin CHEN, Yi CUI…………………………………………………………………………………………(196)
A Study of Capital Grouping Management Mode in Conglomerates
Yong ZHANG………………………………………………………………………………………………………………(200)
Research on the Development Model and Strategy of Industrial Cluster of Non-State-Owned Economy in Jilin Province
Jun GAO, Zhihui LI………………………………………………………………………………………………………(204)
Construction of FX Mining Group’s Internal Control System Based on Business Links
Guojun WANG, Qianqian GAO, Yunceng GUO, Na LU, Cong XU, Qiuxu YAN………………………………………(208)
Financial Risk Research Based on Life Cycle Theory
Yonghong CAI………………………………………………………………………………………………………………(214)
The Influence of Enterprise Culture on Corporate Social Responsibility
Lihua WENG, Wenshan ZHENG…………………………………………………………………………………………(218)
The Strategic Cost Management in Product Network Research Applications
Yun FAN, Xuemei HE…………………………………………………………………………………………………(222)
Creation and Innovation of Labor Relation Managing in Post-Economic Crisis Era
Jing SUN……………………………………………………………………………………………………………………(225)
Effective Motivation on Knowledge Staff
Weimei ZHANG……………………………………………………………………………………………………………(229)
Imitating or Counterfeiting?——A Probing into the Comparison of Characteristics of Shanzhai and Counterfeit Products in China
Xi CHEN, Hongwei LI……………………………………………………………………………………………………(232)
Exploration on Transmission Mechanism of Marketing Crisis
You ZHOU, Ying GAO, Yan LIN, Sixue ZHANG………………………………………………………………………………(237)
SCM—The Inevitable Choice of Modern Enterprise Management Mode
Chaolan NAN……………………………………………………………………………………………………………………(241)
The Mode of New Product Management & Development Based on Regional Characteristics
Ying GUAN, Xuhong YAN……………………………………………………………………………………………………(245)
The Product Development and Innovation in Modern Enterprise
Jinsheng LIANG, Xuemei HE…………………………………………………………………………………………………(249)
VI
Firm-Led Online Open Innovation of Consumer Goods: A Multiple-Case Study
Fachen WEI, Wei WEI…………………………………………………………………………………………………………(253)
1.7. Human Resource Management
The Discussing about the Quantitative Analysis Methods for Enterprise Human Resource Management
Jing WANG………………………………………………………………………………………………………………………(257)
The Choice of Contemporary Enterprise’s Leadership Style
Shihu HUANG…………………………………………………………………………………………………………………(261)
Research of College Students’ Career Management Capacity Improvement Based on Cognitive Information Processing
Caixia JIANG…………………………………………………………………………………………………………………(265)
Performance Evaluation of Independent College Full-Time Faculty Based on Fuzzy Evaluation Method
Youming TANG…………………………………………………………………………………………………………………(269)
The Application of the Combination of Deming’s Management Thought and Human Resource Management Function
Jinrong LI, Yang LI, Wei XU…………………………………………………………………………………………………(272)
The Moderation Effect of Work Situations between Psychological Contract and Job Burnout
Chi WANG, Jun YANG, Peilan GUAN………………………………………………………………………………………(276)
Brief Analysis on the Application of Motivation Theory in Enterprise Human Resources Management
Gonglong SHI………………………………………………………………………………………………………………(280)
Brain Drain of Private Enterprises Explore
Jingsheng GUO, Shuai ZHOU…………………………………………………………………………………………………(284)
Thinking How to Promote Well-Performed Employees in Modern Organizations
Yunxiang TIAN………………………………………………………………………………………………………………(287)
A Relevant Study on Emotional Intelligence and Job Performance
Biaobin YAN, Jie LIN……………………………………………………………………………………………………………(291)
Analysis on Demand Characters of Motivational Factors for Knowledge Staff in High-Tech Enterprise
Huiting HUANG, Zhouwei WANG……………………………………………………………………………………………(295)
Comparison of Human Resource Management Engineering between China and Thailand
Zhoutao CAO, Suli LIU, Xiaofeng PENG……………………………………………………………………………………(299)
Research on the Model of Performance Evaluation of Top Manager Based on Competence
Haibo SUN, Jia’an FU………………………………………………………………………………………………………(302)
How the Construction of Self-Identity Influences Young People’s Psychological Capital after They Have Been Employed
Jing WU…………………………………………………………………………………………………………………………(306)
Research on Motivation Strategy for Knowledge Workers Based on Broadband Salary
Yinglin QIN………………………………………………………………………………………………………………………(310)
The Correlation between Regional Urban-Rural Income Gap and Human Resource Allocation Structure in China
Wen ZHANG, Yuan GUO, Junhua WAN………………………………………………………………………………………(314)
Web-Based Employee’s Management and Development Project
Jing WU…………………………………………………………………………………………………………………………(319)
1.8. Sales and Marketing
Present Situation and Existing Problems of China’s Tourism Websites
Ying LIU…………………………………………………………………………………………………………………………(325)
Portfolio Strategy of E-Marketing Based on Tourism Economy
Na HUANG, Yue WANG, Ailian WANG………………………………………………………………………………………(329)
Study of Customer Loyalty Based on the Perspective of Service Climate
VII
Bin GUO…………………………………………………………………………………………………………………………(333)
Study on the Measurement Index System of Brand Loyalty Based on Experiential Marketing
Cuimin ZHEN……………………………………………………………………………………………………………………(337)
The Study on Management Situation and Development Countermeasures about the Retail Business PB in Our Country
Junchang XU, Fenglian SUN, Shuang GUO……………………………………………………………………………(341)
Study on WOM Marketing’s Formation Mechanism and Application Strategies
Xionghui LENG……………………………………………………………………………………………………………(345)
The Analyze of the Opportunity and Business Model Innovation of the Domestic Retail Chains
Shouze CHEN, Xue ZHAO, Shengzhuang LI……………………………………………………………………………(349)
Family Communication Environments and Children’s Influence in Family Purchase Decision in China——An Empirical Study
Xiaochai GUO, Wei LE……………………………………………………………………………………………………(354)
Study on the Interactive Marketing Model of SNS Online Community
Zhuolin LIU, Qiumian CAI………………………………………………………………………………………………………(358)
Study on Traditional Marketing Strategies and Innovations of Retail Industry in China
Jiandi LIU………………………………………………………………………………………………………………………(363)
Study on Impact of Celebrity Advertising on Consumers
Kai XIONG………………………………………………………………………………………………………………………(368)
Development and Test the Scale of Famous-Brand Community Effects: Based on Cluster Brands
Yajun SHENG, Lihui SUN…………………………………………………………………………………………………(372)
The Analysis on the Affection and Effective Countermeasures of Brand Extensions
Junchang XU……………………………………………………………………………………………………………………(378)
The Strategy of the Brand Building for Cultural Tourism in Shandong
Xingxing YU……………………………………………………………………………………………………………………(382)
Analysis of Sustainable Innovation on Marketing Competence Based on Dynamic Environment
Bin GUO…………………………………………………………………………………………………………………………(386)
Using MDS to Find the Crucial Dimensions of Brand Overlap
Hong ZHAO, Lincan XIE, Yizhe ZHAO…………………………………………………………………………………………(390)
Research about the Influence of Image of Corporate Public Relations on Customer Value Mechanism
Wenli LI, Shaozhi CHEN………………………………………………………………………………………………………(394)
The Affect of USP on Consumer Decision
Qinghua LIU………………………………………………………………………………………………………………(398)
Green Food Marketing Strategy in Yichun State-Owned Forest Zone by Internet Study
Xiaoliang SHI…………………………………………………………………………………………………………………(402)
Marketing Strategy of FedEx in China Based on 4R Marketing Theory
Haiyan JIANG……………………………………………………………………………………………………………………(406)
1.9. Logistics Management
Sustainable Supply Chain Management in Retail Industry
Yi GUO, Xin SU………………………………………………………………………………………………………………(411)
An Empirical Research of Improving Urban Business Area with Logistics
Zhongcai WU, Xun LI……………………………………………………………………………………………………………(416)
Analysis and Strategy for Railway Freight to Develop Modern Logistics
Xinzheng WANG, Ping HE………………………………………………………………………………………………………(420)
Study on the Synergistic Profits Allocation of Fresh Fruits Supply Chain
Jun XIAO………………………………………………………………………………………………………………………(424)
Reflects on Logistics Distribution Service Innovation under Globalization
VIII
Xueqian FAN……………………………………………………………………………………………………………………(427)
The Analysis on Collaboration Measures of Forest Fruits Logistics Industry
Guangsong SHE, Changsheng LIU…………………………………………………………………………………………(431)
The Application of Alternative Price Setting of Small and Medium Logistics Enterprises in China
Ruihua LI………………………………………………………………………………………………………………………(435)
The Research of Optimal Scheduling Model for Logistics Based on Customer Service Level
Anwen LU, Da’e SHI, Yubing QIAO…………………………………………………………………………………………(437)
A Study on Chinese Circulation Industry Innovation from the Perspective of Informatization
Dongmei NIU, Qingyan LIU…………………………………………………………………………………………………(442)
Optimization Algorithm for Urban Distribution Routes with Hard Time Window Constraints——Improved Greedy Sweep
Algorithm
Juanjuan HAO………………………………………………………………………………………………………………(446)
The Competition and Cooperation Mechanism of Steel Logistics Based on the Evolutionary Game Analysis
Fengzhi HUANG……………………………………………………………………………………………………………(450)
The Research of Development Path of the Rural Logistics in Jiangxi Province
Yunjuan CHEN, Ling ZHONG………………………………………………………………………………………………(454)
Analysis on the Location of Coal Distribution Centers Based on the Inter-Regional Transportation
Yinhua ZHANG, Qilan ZHAO…………………………………………………………………………………………………(458)
Application Research on Intelligent Passenger-Self Scheduling Public Traffic System
Jing MA, Yanqing CUI………………………………………………………………………………………………………(463)
1.10. Project Management
Research on the Leading & Radiation Role of the Poyang Lake Ecological and Economic Zone
Wenhua XU……………………………………………………………………………………………………………………(467)
FAHP Based Fuzzy Comprehensive Evaluation Model of Engineering Contracting
Jianbin YANG……………………………………………………………………………………………………………………(471)
Development and Implementation of Project Culture——Case Study of New Campus Building of SUES
Feng YE, Xiaoli YAN………………………………………………………………………………………………………(475)
Research on the Method of Selecting Construction Participating Companies for the Owner in a Project under Bidding Mode in China
Feng YE, Xiaoli YAN……………………………………………………………………………………………………………(481)
Try to Discuss the Social Evaluation of Urban Rail Transit Project
Hongshan LI, Xiaoxiao SONG……………………………………………………………………………………………………(486)
A Study of Project Bidding Decision Based on Program Management and Analytical Hierarchy Process Method
Weiwei ZHANG…………………………………………………………………………………………………………………(490)
Significant Project Cost Estimation Method Based on BP Neural Network Theory
Xinzheng WANG, Ping HE………………………………………………………………………………………………………(495)
The Performance Evaluation of Occupation Judgment Based on the Lens Model in Valuation
Xiaojie YANG……………………………………………………………………………………………………………………(499)
Study on Mechanical Characters of Initial Support of Loess Tunnel in High-Speed Railway
Ye ZHOU………………………………………………………………………………………………………………………(504)
Based on PRINCE2 Framework of Construction Project Management Research
Hui AN, Ru WANG, Shouyuan TANG………………………………………………………………………………………(508)
Research on the Management Mode Design of Construction and Decoration Enterprises
Yanli HUANG, Wenlin ZENG…………………………………………………………………………………………………(512)
Collaborative Management Exploration of Large Coal Circulation Infrastructure Construction Project
Yating WANG, Xingmei ZHOU………………………………………………………………………………………………(515)
IX
Cost Control Factors and Countermeasures in Design Stage of Whole-Progress Construction
Weifang LI………………………………………………………………………………………………………………………(520)
Analysis on Cost Control of Reconstruction Project in the University Canteen
Caihui YE………………………………………………………………………………………………………………………(524)
1.11. Knowledge Management
Economic Analyses of Circular Economy System Innovation
Wenwu YU……………………………………………………………………………………………………………………(529)
Analysis of Technological Innovation Policy System Structure of SMEs in Jilin Province Based on DEMATEL
Ying XU…………………………………………………………………………………………………………………………(532)
1.12. Quality Control
An Applied Study of DMAIC to Improve the Production Efficiency of PCBA Posterior Segment
Wei ZHANG………………………………………………………………………………………………………………………(537)
Empirical Analysis on the Factors Affecting Students’ Evaluation of Teaching in Management School of Local Colleges
Junsheng LU, Weiyi WANG……………………………………………………………………………………………………(541)
Improving the Agricultural Quality and Safety Management Application through the Internet
Hongmei GAO…………………………………………………………………………………………………………………(545)
The Design of Quality Management Platform Based on WorkFlow Technology
Xingxing CHEN, Hua SHAO, Honglan BU, Yanning LI, Hui XU……………………………………………………………(549)