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The Conference on Web Based Business Management (WBM 2010 E-BOOK)

Chengdu,China,9.20-9.22,2010

ISBN: 978-1-935068-18-1 Scientific Research Publishing, USA

E-Book 1342pp Pub. Date: October 2010

Category: Engineering

Price: $80

With the development of the industrialized and information-based society, management has become a hot topic in diverse areas. Lots of relevant research achievement has been coming out. The 1st Conference on Web Based Business Management (WBM2010) will be a platform for numerous experts and scholars freely exchanging the research results and information on E-Commerce, E-Government, Project Management, Information Security, Investment Analysis and so on. We would like to express gratitude to our sponsors: Zhejiang University, Wuhan University, James Madison University and Scientific Research Publishing. Meanwhile, thanks to our committee members and the reviewers for the excellent work. Owing to their support, we could have the chance to be together and carry on academic exchanges. The Proceeding has concisely and duly presented the latest research results for all the authors. We hope all of the readers can benefit from it. Finally, thanks again for all the attention and support. The Organizing Committee is looking forward to the continued support from the scholars. 
A Study of Gender Differences in English Learning Strategies of Middle School Students 1
A Multiattribute Decision Making on the ERP System Selection 6
The application study of analytic hierarchy process in bidding decision of engineering project 11
An Empirical Study for Core Competence Identification of a Construction Contractor 15
The Design and Realization of Decision Analysis Tool 20
Research on Core Competitiveness Identification of Construction Enterprises 25
Analysis on X-Efficiency of China's Agricultural Listed Companies and Relative Factors 29
The Foundation and Prospect of Innovative Urban Districts in Tianjin Binhai New Area 35
Researching on Debt Optimization of Resources using Financing Theory ——Evidence from the Three Gorges Region 39
The analysis of game and search between employer and employee under fear of unemployment in financial crisis 43
Theoretical Basis of Staff’s Ethical Management and its Dual Effects 47
Study on the Influence of the Chinese Government Policy on the Formation and the Evolution of Jingdezhen Ceramic Characteristic Industrial Cluster 51
Study on the Influence of Military Factor on the Formation and the Evolution of Jingdezhen Ceramic Characteristic Industrial Cluster 56
Sedrin Brand Marketing Research 60
Culture Productivity Promotion and Private Enterprise Development 63
The Use Financial Strategy in the Development of Private Enterprises 67
Study on Sustainable Development of Enterprise Information Resources Management 71
The Study on Problems and Countermeasures of Dalian Software and Service Outsourcing Industry 74
The Diversification Directions of the Japanese Textile Enterprises 77
Comparison Studies on the Management System of Classic Red Tourism Scenic Zone 82
The Classification of Travel Literature Based on the Theme of Drift Tour Retrieval 88
Research on Relationship between Competence for Entrepreneurial Teams and its Performances 92
A Collaboration Mechanism Design for Telecommunition Industry Chain 96
Analysis of the Component of the Value Chain of China New Energy Vehicles Industry from the View of Resources 100
The Extended of the Life Cycle Assessment on Corporate Environmental Performance 104
SWOT Analysis of China Construction Enterprise Development Strategies on AHP 108
The Strategic Alliance Study of the Green Supply Chain Which Impelled by the Commercial Enterprises 112
Study of Chinese Enterprises Knowledge Employees Encentive Countermeasures 116
Comparative Study in the Competitiveness of Ship Manufacturing Industry in Shandong Province 121
Existing Possibility Analysis of Chinese Listed Companies’ Earnings Management under the New Accounting Guidelines 126
Company Character and Listed Companies’ Voluntary Disclosures 132
A Study on Element Market Competitiveness of Power Generation Group 137
The Study and Applicative Discussion about How to Promote Ventre Team’s Effective Development 142
Factor Analysis of the Competitiveness of Fertilizer Industry Listed Companies in China 145
The SWOT Analysis and Developing Strategies of Chinese OEM Enterprises 149
Organizational Restructuring and Job Losses in Professional/ Managerial Classes: Causes, Consequences, Remedies 154
The Enterprises Performance Evaluation Based on Analytic Hierarchy Process (AHP) and Entropy Value Mode 159
The Study of Project Cost Management Base on the Whole Procedure Control 163
Sustainable Consumption and Green Production; an Innovative Approach to Firms Competitiveness 167
Management Innovation Based on Network Economy 172
Study on the Charitable Activities of Chinese Enterprises 175
The Financing Obstacles of the Rural SMEs in China and Countermeasures in the Post-crisis Era 180
The Development Process of Agglomeration Economy and Its Inspiration 184
Environmental Cost Study Frame of Resource-Enterprises in Inner Mongolia 188
Corporate Culture Construction and Development of Firm Competitiveness 192
Based on Matter-element Analysis to Evaluate the Water Environment Quality of a River 197
Japan, Korea and China's Energy Security Strategy of the Enlightenment 202
Research on Designment of Ecological Service in Qing Baijiang District 206
Study on the Jet Flow Ventilation Pressurization Technology 209
China’s Industrial Carbon Dioxide Emission Statistical Report Forms and Information System Based on WebGIS 212
Study on the Efficiency and Fairness in Sustainable Utilization of Natural Resources 217
Study on the Energy-Saving and Emission-Reducing Index System of Coal Enterprise 222
The pressure and solutions of Top Managers in the Financial Crisis based on Work-life Integration 227
Status analysis and countermeasure research of Henan universities student P.E. association 231
Analyzing to Improve Postdoctoral Innovation Capability Strategy 235
Establish Cultivation Mechanism of Skilled Talents under the Background of Post-industrial Period 239
On the Construction of Impression Management Strategy of Tour Guide 244
Study on the Competency Structure of Leisure Sports Club Instructors 248
Analysis on Employment Status of Japanese College Graduates and Employment Promotion Strategies by Japanese Government 252
The Study of Strategic Human Resource Management for Coal Enterprises 256
Automatic Resume Filter Model Based on Analytic Hierarchy Process 261
Studies on Incentive Issues in Private Sci-Tech Enterprises 265
A Study on Competency of the Management in Small-and-Medium-Sized Enterprises 268
Research on Structural Unemployment Question of Regular College Graduates 272
Instance Analysis on Incentive Strategy of Knowledge Employees 276
Research on the Improvement of Salary System in Company D 280
Study on Relationship between Job Satisfaction and Performance of Apparel Foreign Trade Enterprises 284
The Existing Problems and Development Trend of Professional Commitment 289
Study on the Work Team’s Method of Intrinsic Motivation 292
Women Human Resource Development and Management in Building the New Countryside Construction 295
On Optimal Allocation as well as Development and Management of Sports Human Resource in Local Colleges 299
The Study on Sports Human Resource Development from the Perspective of New Countryside Construction 304
Study on Evolution Mechanism of Logistics System Based on Multi-Agent 309
Research on the Coupled Relation between Logistics Rationalization and City Environment in Huizhou 313
Study on the Optimal Selection and Evaluation System of Enterprises’ Key Product 319
Study on the Building of Performance Evaluation Index System for the Third Party Reverse Logistics Enterprise under Low-carbon Economy 323
Logistics Service Quality Evaluation 328
Investigation on Construction Mode of the Regional Logistics Public Information Platform 333
A Study of the Real-Time Monitoring System for Chemical Logistics Based on Internet of Things 337
The Comprehensive Evaluation of the Rural Logistics Level of 14 Major Agricultural Provinces in China 341
Research on Logistics Outsourcing Risk Management in E-Commerce Enterprise Based on Agency Theory 345
Study of Logistics Information Development Strategy in the Internet of Things Environment 349
Research on Logistic Information Construction Mode of Chain Enterprises Based on Cloud Computing 353
Products green-design and producing in modularity condition 357
Supply Chain Permissible Delay in Payments Depending on the Order Quantity in Vendor 362
Analysis on the Business Models of the China’s Real Estate Intermediaries 367
Creating Local Brand Names in Chinese Market 371
The Influence of Categorical/Relational Thinking on Brand Extension Evaluation 375
Study on Enterprise’s Strategies of Cause-Related Marketing Based on Consumer Perception 379
Research on Perceived Risk in Online Shopping and the Enterprise’s Marketing Strategy 384
Does Ease or Difficulty of Acquiring Lottery Information Affect Risk Preference? 388
Study on Construction of Film Core Product Based on Marketing Perspective 391
Review of the Brand Community 395
The Network Reputation Analysis of Economy Hotels Based on the Identification of the Emotional Inclinations 399
Problems and Countermeasures in the Network Advertisement of China 405
Customer Participation in Network Environment: Literature Review 409
Security Control of Construction Site Based on the Hazard Source Management 413
Investigation on the business ability testing status of some Zhengzhou university P.E. teachers under the appointment system 417
Status Quo Survey and Countermeasure Research of Community Sports in Zhengzhou 421
Research on relationship between College Sports Facilities and Mass Sports 425
Investigation and Countermeasure Research of the Status of Henan Ordinary University Students Intramural Sports Competition and 429
Research on the Rapid Predicting Model for the Engineering Cost Estimation Based on Fuzzy Mathematic 433
An Experimental Investigation of the Influence of Affect on Capital Budgeting Decision 437
Design and Implementation of Simulation System for Mining Production Process 441
The Research and Management of Patient Expectations of Medical Service Quality 446
Statistical Analysis of Surface Settlements Laws Induced by Construction of Subway Shallow Tunnel 451
The Study on Sustainability of the Project of Returning Farmland to Forest 455
The First Research for Correctness Proofs under Software Engineering’s Application 460
An Economic Study of Construction Safety 465
Information Management Research on the Cost Control of Real Estate Development Project 469
Supply Chain Finance: Risk and Evaluation 473
Analysis on Sustainable Development Paradigm Using ANP Approach in Construction 477
Implicit Quality Cost Estimation Research Based On Taguchi Method in Construction Project 481
The Study on Domestic Management Mechanism of Community Sports Based on Self-organization Theory 486
The Analysis of the Role that the Mass Media Plays in Solving Public Crisis 491
Quantitative Risk Research of Multimodal Transport of Goods 495
A Research of Financing Risk Management in Small and Medium-Sized Enterprises 500
Using Knowledge Management to Manage Credit Risks in Banking 505
Research on Analysis Method of Emergency Plans Base on Multiple Views Framework 509
The Application of Fair Value Accounting in Banking Industry and Government Audit Involved 513
The Analysis about Stakeholder Management and Enterprise Crisis Management 518
Risk identification and Dynamic risk management of Deep excavation engineering 524
Analysis on Enterprise Risk Management in China 528
Research on the Risk Management of Auditor 532
The Research on the Credit Risk of the Consumer Perceived E-Commerce Based on the Intuitionistic Fuzzy Information Integration Theory 537
Analysis on Venture Capital Management in China 543
Potential Risk Factors and Financing Vulnerabilities of the New E-Payment Vectors 547
Political and Economic Risk Analysis 552
On the Public Participation Mechanisms in Environmental Disaster Risk Management 557
On the Construction of Public Crisis Management System 561
On Risk Management of Large-scale Sport Events 565
On the Governmental Public Relations under Public Crisis 569
On the Issues and Improving Measures of Administration Complaint Visits 574
Research in University Students’ Acquaintance in Using Methods and Capability of the Path Appliance 579
Study on College Libraries Serving Regional Economic Construction 583
Study on the Influence of Information and Communication Technologes on the Services Industry Productivity 587
Research on the Source and Content of the Unique Customer Experiences in the Service Process 591
Research on Sustainable Development of Ecological Tourist Resources of Zhoushan Islands 595
A Study of Service Innovation in Modern Manufacturing Firms 602
Customer Satisfaction of Laptops in China 607
Evaluation on Competitiveness of Chinese Provinces’ Service Industry with Factor Analysis Method 612
Assumption of Networking of Motor Vehicle Insurance Claim Service 616
Analysis of China’s E-commerce and Economic Development by VAR Model 622
Case Analysis of Competitive Intelligence E-commerce Website based on the SWOT 625
The Analysis on Cultivation of Customer Loyalty in the Environment of Internet Marketing 629
The Design of Electronic Commerce Terminal Based on Android 633
Research on the Construction and Application Strategy of E-commerce Credit Mechanisms 636
Faceted Search Navigation Visualization of E-Commerce Websites 640
The Data Exchange on XML and JSP Based E-Commerce Platform 644
Study on College Students’ Online Shopping by Using TAM 648
Analysis of Digital Products Consumer Purchase Behavior 652
Study of Predicting Intention of Shopping Online for Cosmetics Based on TPB 656
An Study of the Effects of Negative Online Reviews on Consumer Purchase Decision 661
The Literature Review of User Experience in Website 666
E-Business Method for Sustainable Development of Rural - Integration with Urban 670
Instructing the Students to Doing the International Trade Practice with the Help of Russian Internet Platform 675
Mobile service adoption: A literature review 679
E-Commerce Pricing Strategies under Costs Structures Different with Traditional Retailers 683
Reasearch on Travel Agency Operation Mode in Travel E-Commerce Times 687
Fractionized Digital Service Model in Information Economy 690
Research on the Development and Countermeasures of Campus E-service 694
Study on School-Enterprise Cooperation Based on Witkey pattern 699
A Study of the Jurisdiction of International Air Transportation in the background of E-commerce 703
Foreign Trade Settlement Changes in Global Banking Network Environment 708
Study on the Value and Utility of E-CRM 711
Study on Enhancing E-satisfaction through Web Functionalities across the Customer Service Life Cycle in E-commerce Environment 716
Research on Critical Factors of Online Consume Decision-Making Based on R-System Clustering 721
Strategic Investment Decisions of the E-commerce Platforms in Switching Barrier 725
Countermeasures Analysis in Chain Convenient Store Developing E-Commerce Shanghai Business School 731
Security Issues Associated with Material Flow in Supply Chain of Manufacturing Industry 735
A Study on the Supply Chain of E-commerce Transaction in the Banking Industry 740
Using Electron Commerce to Develop Service Convergence in Pearl River Delta Areas 745
A Review of Social Network Sites: Definition, Experience and Applications 749
E- Government and Administration Management Innovation of China in the post International Finance Crisis 753
The Construction for System of Education Electronic Government Affairs (SEEGA) Based on XML 757
An Information Integration Method of E-government Based on the BizTalk 760
On the Civic Internet-based Political Participation 764
The Discussion of Electronic Government Innovation and Route Choose 768
On Value Orientation and Objective Model for the Change of Governmental Functions in the New Period in the Context of Public Governance 772
Based on E-government to Build Service-oriented Government Management Model 776
Theoretical Analysis of the Optimal Decision of Information Sharing in E-Government Based on Public Economics 781
An Outlier Detection Algorithm for Incremental Data and its Application in Auditing of Social Security 785
State Prediction of Policy-Holder of Basic Endowment Insurance for Urban Employees Based on Markov Chain 790
Modified Estimation Method of Fractal Parameter and Its Application in Analysis of Stock Market Fluctuation 798
The Growth Enterprise Market and Our Current Strategies 801
Research on Innovative Ways of Rural Financial Services 807
The Financial Risk Evaluation of Non-Life Insurance Company Based on Set Pair Analysis 810
Empirical Study on Herd Behavior of QFII in China’s Stock Market 814
Fortune Plan Institutional Change in China 818
Financial Warning for Listed Insurance Companies Based on Radial Basis Function Neural Network 823
A Cointegration Analysis on the Dynamic Relationship between RMB’s Exchange Rate and the Stock Prices in China 828
Sensitivity Analysis on Invisible Demand of Insurance Products 833
Research on Performance Evaluation of Chinese Life Insurance Company Based on Analytic Network Process 837
An Empirical Study of the Impact of Institutional Investors on Corporate Governance and Corporate Performance, Base on Samples of Familial Listed Companies in China 841
Research on Medium and Small Enterprise Relationship Loan Mode of Web-based Debt Financing System 846
An Analysis on the Effect of Rural Credit on the Income Progress of China’s Farmers and Enlightenments 851
Real Exchange Rate, Capital Account, and Current Account? 855
Analysis of the Impact of Current “Ten State Regulations” on Sino-German Bausparkasse in China 861
How to Plan and Construct Village and Town Banks in Yellow River Delta 865
Development and innovation of Intermediary business in Commercial Bank of China 871
The Effect of Futures Market on the Constructing of Shanghai International Financial Center 875
Application of Genetic Algorithm in Cellular Network Reliability of Dead Spots Communication 881
Design of Disaster Recovery Project about Tracking Telemetering and Command System based on Cluster 886
Research about Theory and Key Technology of Disaster Recovery 890
Research on Disaster Tolerance Strategy for Important IT System 894
Characteristics Sharing Based Spam Filtering Method 899
Pilot Study on Disaster Tolerance Technology in Soft-Switch Framework for Mobile Communication Core Network 904
The Improvement of MWM Multiple Pattern Matching Algorithm 908
Network Security Survey 912
A New Security Architecture for Cognitive Radio Networks 915
Research on security issues of cognitive radio networks 921
Fuzzy Comprehensive Evaluation of Regional Technological Innovation Ability Based on AHP—Taking Hunan Province for Example 927
China's Population Growth Model Based on Grey System Theory and Logisitic Model 931
Platform Design for Web Publishing of Virtual Urban Landscape 935
Analysis to Cultivating Rural Area Consumer Market and Expand the in the Homeland Consumer Demand 939
Analysis on the Land use Types of Haizhu District, Guangzhou Province During 10 Years (1993-2002) by VCM Curve Method 943
The Constructing of Digital Mining City Model Based on Sustainable Development 948
Analysis of the Land Use Types of Haizhu District, Guangzhou Province by VCM and Correlation Based on Traffic Network 953
Analysis of Influencing Factors of Demand to Community Health Service 957
Study Small and Medium-Sized Cities Housing Price Impacted in Urban Integration 961
Networked Industrial Agglomeration of Electronic Equipment Manufacturing Industry in Guangdong Province 965
A Model of Clustering Uncertain Data 969
Applications of “3S” Technology for China’s Tourism Planning and Management 973
An Empirical Study of Supply Factors Affecting on the Housing Price 977
Ａ Comparative Study on Land-Use System Simulation Model 982
Statistic Measurement and Evaluation of Transformation of Economy Development Mode in China 986
Empirical Analysis on Operation Efficiency of Commercial Bank in China Based on Data Envelopment Analysis 990
County-Level Economic Regionalization Based on Open DMSP/OLS Data 995
Wireless Sensor Network and its Application Conception in Mine 1001
Research on the Construction Framework of Innovative City in Tianjin Binhai New Area 1005
Online Learner Demand Analysis Based on Activity Classification Framework 1008
The Research on the ray tracing algorithms Base on GPU 1012
Research on the Effect of Corporate Layer Setting in M&A on the Ultimate Controlling Shareholder’s Financing Capabilities 1017
Based on Recycling Economy of the Steel Industrial Project’s Investment Decisions 1021
Research on the Influence of the Degree of Openness to Economic Growth of Liaoning Province 1026
The Empirical Analysis on the Relationship between S & T Progress and Company Performance of the Listed Companies in Pharmaceutical Industry in China 1030
The Executive Compensation Incentive and the Non-efficient Investment of the Listed Company 1036
Debt Financing and Investment Behavior of Listed Companies in the Empirical Analysis 1042
Corporation Value Analysis in China Second Board Market 1047
Research of Real Estate Investment Decision Based on Multi-Objective Programming 1051
Co-movements of Shanghai, Shenzhen, H.K. and Taiwan Stock Markets 1057
An Empirical Study of the Impact of Effective Corporate Income Tax Rate on Corporate Debt Financing and Investment Decisions 1061
Analyst Following, Ownership Property and Financing Constraints 1065
Comparative Analysis of Resource Flow Caused by Merger and Acquisitions and Greenfield Investment 1070
OLS-based Analysis of Factors for FDI Location of Bulk Commodities 1075
The increase of investment on capital asserts and revenue’s adjustment 1080
Specification of the Real Estate Cycle in China from 1986 to 2008 1084
Macroeconomic Factors and Housing Market Cycle: An empirical analysis using national and city level data in China 1088
Researching on the Social Dissociation Individual Innovation of the Shaanxi Pharmaceutical Manufacturing 1093
Solving Algorithm of Knapsack Problem based on HDEA 1098
P2P Stream Data Allocation Algorithm 1102
Study on Cultivation of Enterprise’s Core Competence Based on Knowledge Management 1106
Curriculum Management in China’s Tertiary Education in the Network Era 1110
Vehicle Sales Management System Based on Struts Architecture 1113
A Brief Analysis of the Application of Knowledge Management in Construction Supervision Industry 1117
Study on Assembling Ability Evaluating for Virtual Maintenance System of Complex Products 1121
Research on the System Framework of Knowledge Innovative Platform based on Knowledge management on Internet 1125
The Role of Knowledge Management in the High-Tech Virtual Enterprise 1130
Theoretical and Empirical Study on Knowledge Sharing Behaviors, knowledge learning Orientation and Social Exchange of Knowledge 1134
Supply Chain Management Research Based on Data Mining 1139
The Construction and Management of College Financial Info-System Based on Internet 1143
Congestion Division Problem in a Trees of Rings 1147
Analysis of the Development Effect of the Private Capital on the Agglomeration of High-Tech Industry 1151
Study on Principles of Knowledge Translation 1155
Research on Construction Projects Integration Knowledge Management Model Based on Collaboration Theory and Non-linear Polya Processes 1162
On Disclosure of Environmental Information 1166
Exchange of Product Structure Data between CAD and PDM 1170
Discussion about Practice Teaching Method of Information Management and Information System Specialty 1174
The Applied Research of an ITIL-Based IT Service Management Model for University 1178
Building and Application Study of Knowledge Map in Teaching Resources Navigation 1181
Enterprise Knowledge Management Applied Research Based on WEB2.0 1185
Research on Knowledge Creative Mechanism, Path and Countermeasures for Chinese Enterprises 1190
Online Community Construction and Business Model Innovation of Internet Banking 1195
Can Product Market Competition Substitute Internal Governance Structure? 1200
Evaluation of Regional Technical Efficiency and Its Influence Factors 1204
Research on the choice of the public debt and private debt: an empirical study based on the cost and demand 1209
The Application of Network Coding in P2P Streammeida Technology 1213
Web Advertising Breaching Competition Law and its Legal Regulation 1217
The Research Interactive Teaching Mode Based on Network 1221
Xinjiang Production and Construction Group (XPCC) the Income of Agricultural Production Analysis of Influencing Factors 1225
The Economic Analysis of Urban Traffic Congestion 1229
A Discussion on the Talents Cultivation Mode of Higher Vocational Hotel Management Profession Based on Work-study Combination 1233
The Empirical Research of the Competitiveness Based on the Informationization of China’s Textile & Clothing Industry 1237
Analysis of the Relative Benefit of Industrial Enterprises and its Improvement 1241
Grey Incidence Analysis of Influencing Factors on Urban Traffic Congestion 1245
Low-Carbon Living Populations of Mode of Travel Mode 1249
A DEA-Based Approach for Equitable Allocation of Fixed Cost 1255
Empirical Analysis of Regional Technological Progress Efficiency in Zhejiang Province 1259
The Development of Demand Responsive Transport Services in Taiwan 1263
The Research on Wuhan’s capability to deal with emergencies based on complexity science management theory 1268
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