Share This Article:

Modeling the Relationship between Restaurant Tipping and Consumer Behavior

Abstract Full-Text HTML XML Download Download as PDF (Size:292KB) PP. 389-395
DOI: 10.4236/tel.2015.53044    8,788 Downloads   11,659 Views   Citations
Author(s)    Leave a comment

ABSTRACT

The theory of consumer choice was applied to model the relationship between restaurant tipping and consumer behavior. Using this model, we showed how consumer behavior responds to restaurant tipping and how tipping affects consumer-utility among different types of consumers and economic efficiency. The theoretical analysis reveals that tipping discourages customers’ demand for restaurant meals, which in turn creates bigger excess burden in the market.

Conflicts of Interest

The authors declare no conflicts of interest.

Cite this paper

Lin, T. (2015) Modeling the Relationship between Restaurant Tipping and Consumer Behavior. Theoretical Economics Letters, 5, 389-395. doi: 10.4236/tel.2015.53044.

References

[1] Freeman, S., Borden, M.R. and Latane, B. (1975) Diffusion of Responsibility and Restaurant Tipping: Cheaper by the Bunch. Personality and Social Psychology Bulletin, 1, 594-597. http://dx.doi.org/10.1177/014616727500100407
[2] Lynn, M. and Latane, B. (1984) The Psychology of Restaurant Tipping. Journal of Applied Social Psychology, 14, 551-563. http://dx.doi.org/10.1111/j.1559-1816.1984.tb02259.x
[3] Lynn, M. (1988) The Effects of Alcohol Consumption on Restaurant Tipping. Personality and Social Psychology Bulletin, 14, 87-91. http://dx.doi.org/10.1177/0146167288141009
[4] Lynn, M. and Grassman, A. (1990) Restaurant Tipping: An Examination of Three Rational Explanations. Journal of Economic Psychology, 11, 169-181. http://dx.doi.org/10.1016/0167-4870(90)90002-Q
[5] Bodvarsson, O.B. and Gibbson, W.A. (1994) Gratuities and Customer Appraisal of Service: Evidence from Minnesota Restaurants. The Journal of Socio-Economics, 23, 287-302.
[6] May, J.M. (1978) Tip or Treat: A Study of Factors Affecting Tipping Behavior. Unpublished M.A. Thesis, Loyola University of Chicago, Chicago.
[7] Crusco, A.H. and Wetzel, C.G. (1984) The Midas Touch: The Effects of Interpersonal Touch on Restaurant Tipping. Personality and Social Psychology Bulletin, 10, 512-517. http://dx.doi.org/10.1177/0146167284104003

  
comments powered by Disqus

Copyright © 2019 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.