Empirical Study of Fitness Industry Cases-Based on SWOT ()
Abstract
This paper aims to understand both the internal and external conditions of Qingdao Impulse Fitness Club, through the questionnaire survey, field visit, individual interviews and other methods, and to carry out research into the Club basing on SWOT analysis perspective. Then reveal the superiority and inferiority in macroenvironment and microenvironment of Qingdao Impulse Fitness Club by means of building Matrix, and formulate appropriate marketing programs for the Club.
Share and Cite:
Chang, J. & Yang, M. (2013). Empirical Study of Fitness Industry Cases-Based on SWOT.
Advances in Physical Education, 3, 80-83. doi:
10.4236/ape.2013.32013.
Conflicts of Interest
The authors declare no conflicts of interest.
References
|
[1]
|
Kahn, B. E., & Wansink, B. (2004). The influence of assortment structure on perceived variety and consumption quantities. The Journal of Consumer Research, 4, 519-533. doi:10.1086/380286
|
|
[2]
|
López-Sintas, J., & García-álvarez, E. (2006). Patterns of audio-visual consumption: The reflection of objective divisions in class structure. European Sociological Review, 4, 397-411. doi:10.1093/esr/jcl004
|
|
[3]
|
Luo, B. H. (2008). The application of SWOT analysis in project decision. Technology Information (Academic Research), 4, 63-65.
|
|
[4]
|
CO, C.-O. (2005). The contribution of tourism development to economic growth in the Korean economy. Tourism Management, 1, 39-44.
|
|
[5]
|
Zhang, G. M. (2006). Sports Marketing (pp. 123-127). Shanghai: Fudan University Press.
|