Share This Article:

Pattern and Policies of Mainland China’s MICE Industry

DOI: 10.4236/chnstd.2012.12002    5,359 Downloads   12,142 Views   Citations


China’s MICE industry has witnessed rapid growth over the past decade. In the mainland China, however, its further development is affected by deficiencies in the planning and controlling policies. This short report will introduce the pattern of its MICE industry, discuss the merits and deficiencies of local and state-level policies, so as to explore directions for institutional improvement. The division of five econoimic zones was first put forward by Feng Jun (2006) with a view to promoting exhibition business in mainland China. The framework was later enriched by Zhang Wei, Vice Chairman of the China Council for the Promotion of International Trade. This short report illustrates the detailed features of each eco-nomic zone, as well as their incentive policies, with the hope of helping the local and central governments in their policy-making for MICE industry.

Conflicts of Interest

The authors declare no conflicts of interest.

Cite this paper

Wu, J. & Xiao, X. (2012). Pattern and Policies of Mainland China’s MICE Industry. Chinese Studies, 1, 5-8. doi: 10.4236/chnstd.2012.12002.


[1] Feng, J. (2006). On China’s MICE economic zones. China Conference & Exhibition, 1, 23-25.
[2] Financial Bureau of Beijing (2006). Notice on the exclusive fund for Beijing’s cultural & creative industry. No. 2731. Beijing, PRC: Beijing Municipal Government Printing Office.
[3] Ministry of Foreign Trade and Economic Cooperation (2001). Detailed rules for the implementation of the measures for administration of international market developing funds of small-and medium-sized enterprises (for provisional implementation). No. 270. Beijing: Chinese Government Printing Office.
[4] Ningbo Municipal Government (2007). Notice on prompting the construction of Ningbo international conference exhibition center. No. 60. Ningbo, PRC: Ningbo Local Government Printing Office.
[5] Ningbo Municipal Government (2008). Notice on prompting Ningbo’s MICE industry. No. 45. Ningbo, PRC: Ningbo Local Government Printing Office.
[6] Shanghai Local Tax Bureau (2008). Circular on issues regarding levy of business tax on conference & exhibition industry in Shanghai. No. 49. Shanghai: Shanghai Municipal Government Printing Office.
[7] Shanghai Pudong New Area Economic Committee. Notice on subsidies for MICE tourism development of Pudong new area.
[8] Shenzhen Municipal Government (2004). Notice on prompting Shen- zhen’s MICE industry. No. 66. Shenzhen, PRC: Shenzhen Local Government Printing Office.
[9] Wang F. H., & Guo J. R. (2009). Blue book of convention & exhibition economy. China: Social Sciences Academic Press.
[10] Xiamen Municipal Government (2003). Notice on prompting Xiamen’s MICE industry. No. 111. Xiamen, PRC: Xiamen Local Government Printing Office.

comments powered by Disqus

Copyright © 2019 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.