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American Journal of Industrial and Business Management
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American Journal of Industrial and Business Management
ISSN Print:
2164-5167
ISSN Online:
2164-5175
www.scirp.org/journal/ajibm
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ajibm@scirp.org
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"
Emotional Connect between Brand and Consumer through Sensory Branding
"
written by
Makarand Upadhyaya
,
published by
American Journal of Industrial and Business Management
,
Vol.7 No.4, 2017
has been cited by the following article(s):
Google Scholar
CrossRef
[1]
The Impact of Sensory Branding on Tourist Experience
Journal of Tourism and Gastronomy Studies
,
2022
[2]
Electronic Bikes Brand Awareness in Hanoi: Vietnam Green Consumptions
International Transaction Journal of …
,
2022
[3]
O marketing sensorial na otimização da experiência, conexão emocional e lealdade do consumidor-o Caso Claus Porto
2022
[4]
Effect of multisensory branding on purchase intention at cafes in Pakistan
KASBIT Business …
,
2021
[5]
Turizmde sosyal medya iletişiminin, duyusal markalama, müşteri değeri ve sadakatine etkisi: Ayvalık'ta konaklayan yerli turist algılamaları
2021
[6]
Análisis de la implementación del audio branding en la comunicación corporativa de supermercados plaza vea dirigida a la generación millennial de la ciudad de …
2021
[7]
An Emotional Timing: Influencing Patient's Perceived Emotions Using Audio Sensory Cues Through Musical Tempo
2021
[8]
Sensory Branding in Tourism Promotion
Journal of Social Sciences and Humanities
,
2019
[9]
Misleading Consumers by Unfair Advertising; Competition Law in Sri Lanka (SL)
2019
[10]
SCIENCE OF CONSUMER EMOTIONS
2019
[11]
Relevância da experiência sensorial do consumidor em lojas de roupa físicas
2018
[12]
THE EFFECT OF SENSORY MARKETING ELEMENTS ON REPURCHASE INTENTION OF PAKISTAN AIRLINES
[13]
Sensory Branding: A New Era in Dentistry
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