American Journal of Industrial and Business Management

American Journal of Industrial and Business Management

ISSN Print: 2164-5167
ISSN Online: 2164-5175
www.scirp.org/journal/ajibm
E-mail: ajibm@scirp.org
"The Research of Influence Factors of Online Behavioral Advertising Avoidance"
written by Wen Li, Ziying Huang,
published by American Journal of Industrial and Business Management, Vol.6 No.9, 2016
has been cited by the following article(s):
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[1] Preferencias publicitarias del usuario trujillano en la Red social TIKTOK, 2022
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[2] 광고의 개인화 수준이 광고 수용에 미치는 영향: 프라이버시 계산 모형을 중심으로
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[3] KİŞİSELLEŞTİRİLMİŞ TEKLİFLERE YÖNELİK PSİKOLOJİK REAKSİYONU ETKİLEYEN FAKTÖRLERİN İNCELENMESİ
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[4] BEHAVIORAL ADVERTISING AND ANTECEDENTS INFLUENCING ONLINE ADVERTISING AVOIDANCE
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[5] Social commerce advertising avoidance and shopping cart abandonment: A fs/QCA analysis of German consumers
Journal of Retailing and Consumer Services, 2022
[6] The role of perceived usefulness and annoyance on programmatic advertising: The moderating effect of Internet user privacy and cookies
Barriopedro, P Cuesta-Valiño… - Corporate …, 2022
[7] Worried about digital footprint? Attitudes toward online behavioural advertising with the AdChoices icon
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[8] Privacy concerns and avoidance behaviour towards data-driven online behavioural advertising
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[9] Algorithms: The New Leaders of the Advertising Market
Achieving Business Competitiveness in a Digital …, 2022
[10] BEHAVIOURAL TARGETING, PERCEPTION OF INTERNET USERS AND CLICK-THROUGH INTENTIONS: IMPLICATIONS FOR DIGITAL ENTREPRENEURS IN …
International Journal of …, 2022
[11] Influences of Online Behavioural Ad Avoidance Among Sri Lankans
Sri Lanka Journal of Marketing, 2022
[12] Consumer Responses to Ads on Digital Video-Sharing Platforms: The Phenomenon of Intentional Ad-Viewing Behavior
2022
[13] The Use of Adblocker on The Quality of Attention of The Jakarta Millennial Generations in Information Search through Online Media.
Quality-Access to …, 2022
[14] Understanding the Perspectives of Users, Advertisers and Ad Blocker Companies on Ad Block Usage
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[15] Ads Avoidance And Attitude Towards Online Advertising Among Net-Generation In Jakarta
… and Social Science, 2022
[16] Antecedents of Social Media Advertising Avoidance: An Empirical Study in Pawnbroking Industry.
Alinteri Journal of Agriculture Sciences, 2021
[17] Actions Speak Louder than Words: How Social Influence Affects Gen Z'S Attitude Toward Personalized Marketing, Brand Loyalty, Ad Avoidance, and Brand …
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[18] Examining the factors of influence on avoiding personalized ads on Facebook
Zbornik radova Ekonomskog …, 2021
[19] The Attitudes of Social Media Users on Remarketing
Osmaniye Korkut Ata Üniversitesi İktisadi ve İdari …, 2021
[20] The Influence of Sociological Variables on Users' Feelings about Programmatic Advertising and the Use of Ad-Blockers
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[21] The complex triad of congruence issues in influencer marketing
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[22] OPTIMAL ADVERTISING METHODS AND CREATING INVESTMENT CONFIDENCE
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[23] The Impact of Online Platforms' Revenue Model on Consumers' Ethical Inferences
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[24] Advertising avoidance: a literature review
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[25] Variables That Affect Avoidance of Online Behavioral Advertising
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[26] 온라인 기사 사칭 광고에 대한 적대감과 광고회피에 영향을 미치는 요인
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[27] 교육적 오락물로서 TV 예능의 활용 가능성: 수용자의 리얼리티 지각에 따른 예능 콘텐츠 유형을 중심으로
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[28] How perceived control affects advertising avoidance intention in a skippable advertising context: a moderated mediation model
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[29] NALYSIS OF REASONS FOR REMARKETING TOOL REJECTION
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[30] 프라이버시 침해 우려가 스마트폰 기반 광고 차단 서비스 이용의도에 미치는 영향: 온라인 동영상 광고태도를 통한 스마트폰 리터러시의 매개된 조절 효과
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[31] 한국과 중국 모바일광고 수용자의 광고회피에 관한 국가 및 연령별 비교연구
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[32] 페이스북에 대한 인지된 개인화가 사용자 반응에 미치는 영향
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[33] Pengaruh Ad Relevance, Ad Saliance, Ad Engagement, Perceived Goal Impediment terhadap Advertising Avoidance dengan Motivasi sebagai Variabel …
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[34] Filterung von Onlinewerbung auf Basis von Anwenderinteressen
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[35] Análises dos motivos da rejeição da ferramenta Remarketing
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[36] The Impact of Privacy Concerns on Smartphone-based Ad Blocker Use Intent: Mediated Moderating Effect of Smartphone Literacy via Attitude toward Online …
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[37] An Empirical Study on the Influencing Factors of Customers' Acceptance Intention towards Online Behavioral Advertising
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[38] Understanding Online Ads Personalization Using Online Behavioral Advertising (OBA) on Malaysian Consumers
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[39] A Study on the Opt-in Marketing
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[40] A Comparative Analysis on Ad Avoidance of Korean and Chinese Mobile Advertising Audiences based on Country and Age
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[41] Energy Conservation with Open Source Ad Blockers
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[42] Only Location: A Systematic Literature Review on Context Marketing
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[43] The Effect of Ad Content and Ad Length on Consumer Response towards Online Video Advertisement
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[44] Reklamdan kaçınma davranışı çerçevesinde çevrimiçi davranışsal reklam ve marka imajı ilişkisi
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[45] Pengaruh Ad Relevance, Ad Saliance, Ad Engagement, Perceived Goal Impediment terhadap Advertising Avoidance dengan Motivasi sebagai Variabel Moderasi
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[46] Consumer emotion changes on online advertisement case (experimental research on online advertisement that used online behaviour advertising approach)
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[47] Analysis of reasons for Remarketing tool rejection
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[48] MASTERARBEIT/MASTER'S THESIS
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[49] The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative Experience and Advertisement …
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[50] FACTORS AFFECTING ADVERTISING AVOIDANCE ON FACEBOOK OF TEENAGERS IN HOCHIMINH CITY
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[51] Negative consequences of using behavioural targeting in online personalised advertising
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[52] IMPACTS OF FACEBOOK ADVERTISING CONTENTS ON PURCHASE DECISION OF VIETNAMESE YOUNG PEOPLE
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[53] Email is evil! Behavioural responses towards permission-based direct email marketing and gender differences
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[54] 빅데이터 기반 AI 리타겟팅 광고 (Retargeting Advertising) 회피에 영향을 미치는 요인에 관한 연구
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[55] PENGARUH AD RELEVANCE, AD SALIENCE, AD ENGAGEMENT DAN PERCEIVED GOAL IMPEDIMENT TERHADAP ADVERTISING AVOIDANCE SEBAGAI …
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[56] CÁC YẾU TỐ TÁC ĐỘNG ĐẾN TRÁNH NÉ QUẢNG CÁO TRÊN FACEBOOK CỦA GIỚI TRẺ TẠI THÀNH PHỐ HỒ CHÍ MINH
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[57] Consumers' perceptions of social media advertisements: a cross-cultural comparison among Sweden, India, and Japan.
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[58] A study of the effects of programmatic advertising on users' concerns about privacy overtime
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[59] Ethical limits to the intrusiveness of online advertising formats: A critical review of Better Ads Standards
2019
[60] Online Behavioral Advertising Avoidance in Online Retailing in Sri Lanka
2019
[61] A study on factors influencing online behavioral advertising avoidance (Oba): Special reference to Sri Lankan online advertising
2019
[62] Email is evil!
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[63] Study on Online Behavioural Add Avoidance in Sri Lankan Online Advertising
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[64] Triggers of engagement and avoidance: Applying approach-avoid theory
Journal of Marketing Communications, 2018
[65] Self-Regulation for Online Behavioral Advertising (OBA): Analysis of OBA Notices
Journal of Promotion Management, 2018
[66] The Effect of Ad Blocking on User Engagement with the Web
WWW 2018 Proceedings of the 2018 World Wide Web Conference, 2018
[67] Expertise, Attribution, and Ad Blocking in the World of Online Marketing
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[68] 온라인 맞춤형 광고 수용에 영향을 미치는 요인 연구
Korean Journal of Communication & Information, 2018
[69] A importância do WOM para o sucesso de uma campanha publicitária: uma aplicação no setor do retalho
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[70] 온라인 맞춤형 광고 수용에 영향을 미치는 요인 연구: 지각된 개인화, 유용성, 프라이버시 염려, 침입성을 중심으로
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[71] Social media advertising: An exploration of marketing technique and tools to combat ad-blocking and ad-avoidance
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[72] Computational Social Science for Communication Research
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[73] THE IMPACT OF ADVERTISING VALUE TO AWARENESS AND BEHAVIOR OF ADVERTISING AVOIDANCE–A STUDY ON FACEBOOK ADVERTISING IN HO CHI …
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[74] Tránh né quảng cáo và nhận thức nhãn hiệu-một nghiên cứu về hình thức video quảng cáo trên các trang mạng xã hội của giới trẻ tại thành phố Hồ Chí Minh
Tạp chí Khoa học Trường Đại …, 2018
[75] Pengaruh Online Advertising Via Online Behavioural Advertisisng (Oba) Mechanism Terhadap Sikap Dan Keputusan Pembelian Online (Survei Pada …
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[76] FACTORS AFFECTING THE EFFECTIVENESS OF WEB ADVERTISING–A STUDY WITH SPECIAL REFERENCE TO ERODE DISTRICT, TAMIL NADU
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[77] The Beneficial Effects of Ad Blockers
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[78] Privacy decision-making in the digital era: A game theoretic review
Human Aspects of Information Security, Privacy and Trust, 2017
[79] To what extent is online advertisement avoided by the millennials: generation Y?
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[80] Privacy decision-making in the Digital Era
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[81] TO WHAT EXTENT IS ONLINE ADVERTISEMENT AVOIDED BY THE MILLENNIALS (GENERATION Y)?
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[82] The Role of Celebrity Endorsements in Breaking Advertising Clutter and reducing Advertising Avoidance on Social Media Networks
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[83] Algılanan itibar ve Gizlilik İhlali Endişesinin Çevrim İçi Satın Alma Niyeti Üzerindeki Etkisi: Birleşik Teknolojik Kabul ve Kullanım Teorisi Kapsamında Bir İnceleme
[84] El poder del usuario común en TikTok. Una perspectiva publicitaria sobre la espontaneidad
[85] FACTORS AFFECTING THE ADVERTISING AVOIDANCE BEHAVIOR ON SOCIAL NETWORKS: A RESEARCH IN THE PAWNBROKING INDUSTRY
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