Selecting and Remunerating Advertising Agencies: A Signaling Theoretical Perspective

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ISSN Print: 1940-9893
ISSN Online: 1940-9907
www.scirp.org/journal/jssm
E-mail: jssm@scirp.org

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"Selecting and Remunerating Advertising Agencies: A Signaling Theoretical Perspective"
written by Jacob Hornik,
published by Journal of Service Science and Management, Vol.16 No.3, 2023

has been cited by the following article(s):

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[1]	How Do Advertising Agencies Respond to Incentives?: Perceptions of Creativity in Competitive Account Reviews and Pay-for-Performance Compensation Journal of Advertising Research, 2025 DOI:10.1080/00218499.2025.2464297