ABSTRACT
Purpose: The study aims to identify the reasons for the increase
in the number of captive operations in urban Bangalore, which earlier was confined
only to middle office and back end office but now venturing into front end office. Design/Methodology/Approach: The study includes 50 respondents, employees in
the leading foreign-based investment banks operating in urban Bangalore, applying
the snowball sampling method through a structured questionnaire. Business model, strategy, database, customized
product, market research, operating cost, and employment are the variables.
SPSS has been used to test the hypothesis through One-way ANOVA (Analysis of
Variance). Findings: Employment, operating cost, and analytical skills
are the key human resource factors impacting the performance. Business models,
strategies, and customer database, are the significant factors of asset management. Attractive business avenues, eminent personnel, customer
database are the formative factors of quality management. Job roles,
portfolio seeding, segment business are the
most highly influencing performance factors in offering excellent service to
the clients by these banks as they are significant at 0.001 per cent level. Originality/Value: Investment banking reflects
being one of the distinct segments which facilitates in capital formation,
financial consultancies, advisory services, security trading, custodian
services, investment management services, corporate actions, etc. This sector
has transformed into a promising one in boosting
the economy and financial services post-globalization. Most of the Asian nations
are promising to be a silver line for the US and UK based Investment banks
operating in Bangalore.