Author(s)

Wenqiu Zhang

School of Business, Nanjing Normal University, Nanjing, China.

This article focuses on the relationship between the language platforms and the internationalization of cultural industry based on the panel data from 1995 to 2016 in 43 countries. The result shows that by substituting the negative effect because of the culture distance, Confucius Institutes can significantly promote the internationalization of Chinese cultural industry and the promotional effects show dissimilarities. The promotional effects are stronger in countries with closer culture. In Asia, Europe and South America setting Confucius Institutes can promote the export of cultural products better than in other continents. The article suggests the enterprises concerned should pay more attention to the promotional effects of the International language learning platform when they choose international target markets for the cultural products.

Language Platforms, The Internationalization of Cultural Products, Culture Distance, Gravity Model of Trade

Zhang, W. (2019) Language Platforms and the Internationalization of Cultural Industry. Open Journal of Social Sciences, 7, 114-124. doi: 10.4236/jss.2019.77011.